There's no better time to give your product the packaging it deserves to stand out this Black Friday!
We know how important it is to be prepared for Black Friday, it is one of the busiest times of the year for eCommerce and making sure everything is planned for your Black Friday Sale is vital for making the most of it!
For any eCommerce business, it should be a part of your seasonal sales strategy.
Consumers are always looking for the latest and greatest deals, stats show that over Half of UK adults plan to spend during the Black Friday weekend.
Make sure you're ahead of the game and your product is the best it can be!
Custom printed packaging is a key part of this!
Increase brand awareness:
Your packaging is the first thing customers see when they receive their order, so make it count! Custom-printed boxes are a great way to raise awareness of your brand and make a lasting impression.
Boost sales:
Studies have shown that custom packaging can lead to increased sales. This is because customers are more likely to purchase products from brands that they recognise and trust.
Improve customer experience:
Custom printed boxes can help to improve the customer experience by making it easier to unpack and store products. They can also be used to communicate important information to customers, such as product instructions or warranty information.
Special Edition Black Friday Bundles:
Use Black Friday to launch limited edition products or bundles! Customers love exclusive or collectable products!
How Can I Prepare?
Here are some tips to make your Black Friday a success!
Packaging Stock Levels:
Make sure you have enough packaging for your products. There's nothing worse than having an increase in orders and not being able to send them out! This could lead to delayed dispatch times and lost sales due to cancellations!
Make sure the unboxing experience is one to remember:
In recent years, unboxing videos have taken over the internet!
Why? Customers love the excitement of ordering a new product and unboxing it, packaging plays a crucial part in the experience of receiving your new purchase! Great packaging encourages customers to spread brand awareness and share on social media or with friends. Custom packaging also shows attention to detail and that you genuinely care about your customers.
Special Edition Packaging:
Over the years many retailers have introduced limited edition runs of products, this creates a heightened sense of need for the product and creates a fanbase of collectors! Use custom-printed packaging to make your products stand out on Black Friday and differentiate from your usual packaging! Your packaging can match your sales campaign visuals and create a concrete brand identity which creates a long-lasting impression on your customers.
Product Stock Levels:
Make sure you have enough stock to last! As always with Black Friday you can expect an increase in orders which means you are likely to need more stock than usual!
Customer Support:
Customers are usually rushing around trying to find the best deals and make purchases before sales or stock runs out, make this easier for your customers by providing great support whether it's product queries or delivery information. Having a dedicated FAQ page for your Black Friday Sale can support this greatly and make the customers' journey smoother!
Spread the word!
In today's age of social media and eCommerce, it is a must to promote your business and sales on platforms such as Facebook, Instagram, Twitter & TikTok. This will help bring your product in front of new customers and share it with the world!
Email Marketing:
Existing email subscribers are most likely customers who have previously purchased from you or looking to hear about sales and exclusive offers, be sure to let them know about all Black Friday Promotions!
Following the above points and making sure you're prepared you should see great success during Black Friday!
Already have boxes but looking for a way to promote your Black Friday Products?
We've got you covered with Box Sleeves.
As shown in the image below box sleeves are the perfect companion to any box.
A sleeve is a printed band of paper that is wrapped around an existing packaging box or container to enhance its appearance, provide additional protection, and add branding opportunities. Printed sleeves are a versatile and cost-effective packaging solution that can be used for special offers, seasonal marketing or to add branding to existing generic packaging.
