How do I know when to invest in customised packaging for my business?
Launching a business is an exciting and daunting task. Knowing when to take that next step to grow is even more exciting and daunting! It often involves investing in something and taking a risk that that investment will pay off. What to invest in and how much is a question every small business will ask themselves.
Customised packaging is one of the things you may be considering investing in for your small business. This may be because you don’t have any yet or because you want to grow your brand and move on from generic plain packaging to something that advertises your brand. In this blog we are going to talk about the benefits of investing in customised branded packaging and tackle some of the barriers to making that decision, to help you decide when it’s the right time for you to invest.
If, as a small business owner you’re wondering whether it’s time to invest in customised packaging, read on. Despite some concerns, the benefits of custom packaging often outweigh the drawbacks, especially in terms of long-term brand building and customer engagement. Small businesses must weigh these factors carefully and consider how custom packaging aligns with their specific growth goals and brand identity.
Investing in customised printed packaging might benefit a small business aiming to expand its customer base in the following ways:
Brand Visibility: Customised packaging can prominently display your brand, logo, and messaging, making your products easily recognisable among competitors.
Professionalism: It adds a level of professionalism, showcasing that you pay attention to detail and care about the presentation of your products.
Enhanced Customer Experience: Unique packaging can create a memorable unboxing experience, leaving a positive impression on customers and potentially encouraging them to share it on social media.
Differentiation: In a crowded market, custom packaging helps your products stand out, allowing you to distinguish yourself from similar offerings.
Marketing Tool: It serves as a cost-effective marketing tool, as the packaging itself can carry promotional messages, discounts, or QR codes leading to your website or social media platforms.
Brand Storytelling: Customised packaging provides an opportunity to narrate your brand's story or values, establishing an emotional connection with customers.
Perceived Value: Well-designed packaging can enhance the perceived value of your products, potentially justifying higher price points.
Versatility: Custom packaging offers flexibility in design, allowing for seasonal variations, limited-edition runs, or tailored packaging for specific events or promotions.
Customer Loyalty: Personalised packaging can foster a sense of loyalty and belonging among customers, encouraging repeat purchases.
Sustainability: Custom packaging can align with eco-friendly initiatives, showcasing your commitment to sustainability, and attracting environmentally conscious consumers.
Perceived added value: Customised packaging gives the impression that your brand is worth more to the consumer and as such can allow you to add an uplift in price to the product.
Despite the above benefits, there are lots of reasons why you might be deterred from investing in custom packaging:
Cost: Custom packaging can initially be more expensive than plain packaging, potentially straining the budget of a small business.
Production Time: Creating customised packaging might take longer than purchasing off-the-shelf options, impacting product launch timelines.
Minimum Order Quantities: Some manufacturers might require a high minimum order quantity for customised packaging, making it unfeasible for small-scale businesses.
Design Challenges: Designing unique packaging that aligns with brand identity while being visually appealing can be a creative challenge.
Storage Space: Ordering custom packaging in bulk might require additional storage space, which could be limited for small businesses.
Adaptability: Changes in branding or messaging might require updates to the packaging, potentially leading to additional costs.
This is where Boxable comes in. As an eCommerce packaging service, Boxable is a cost-effective solution to customised printed packaging by providing a complete end-to-end, design, proofing, and order service online with no minimum order quantity. You can also upgrade to Boxable’s Express delivery service if you’re caught short of getting your order in a super quick time.
There is no minimum order quantity at Boxable.co.uk so you can order one box if you need to. We also offer low quantities so you have the option to only order what you need or what you can fit in your storage area. If there’s been a change to the brand or the message you’re not left with a load of out-of-date boxes that you have no option but to throw away, making your supply chain more efficient and environmentally friendly as well.
With Boxable, there is no need for expensive design program subscriptions either, design your artwork online on Boxable’s website, add your logo, text and images to the template we provide and see it in 3D before you buy. If you are a super savvy designer you can download the template to use in an external design program!
So, whilst it can be challenging to quantify the direct impact of customised packaging on sales or customer acquisition, making the ROI uncertain, one thing is for sure, the benefits to a small business that is looking to grow, far outweigh the negatives, so if you’re ready to take the leap, pop your dimensions in on our home page and start your journey today.
