Are you currently using plain packaging for your products? Maybe you adorn it with a label but the main packaging for your product is a plain box. Have you considered upgrading your packaging to branded packaging could boost your products and brand? Sure, buying branded packaging will inevitably cost more but let’s list out the reasons why you should consider it for your small business:
- Brand Recognition: Be easily recognisable among competitors.
- Professionalism: Show a polished and professional image to customers.
- Differentiation: Set yourself apart on shelves or in transit.
- Perceived Value: Increase the perceived value of your products.
- Storytelling: Share your brand story and values through design.
- Customer Experience: Enhance the unboxing experience, delighting customers.
- Marketing: Utilise packaging as a walking advertisement.
- Brand Trust: Build trust and credibility with customers.
- Memorability: Leave a lasting impression for better brand recall.
- Customisation: Tailor packaging to various product sizes and types.
- Social Sharing: Encourage customers to share their purchases on social media.
- Sustainability Message: Communicate a commitment to eco-friendly practices.
- Consistency: Maintain a consistent brand image across touchpoints.
- Uniqueness: Showcase creativity and attract attention.
- Security: Include features to prevent tampering or damage during transit.
Furthermore, depending on the type of business you operate there are more benefits such as:
- Aromatherapy Experience: Design packaging to complement or enhance the product's aroma, creating an immersive experience for customers.
- Gifting Appeal: Create gift-ready packaging, reducing the need for additional wrapping and appealing directly to gift buyers.
- Safety Information: Include safety instructions and care tips on the packaging to ensure safe usage and prolong product life.
- Visual Appeal: Use a packaging design that aligns with the aesthetics of the product, enhancing the overall appeal.
- Seasonal Variations: Easily create seasonal or limited-edition packaging to align with holidays or special occasions, enticing seasonal buyers.
- Brand Loyalty: Consistent and attractive packaging can foster brand loyalty among enthusiasts who value quality and aesthetic appeal.
- User Engagement: Include QR codes or interactive elements on the packaging that direct customers to online resources, such as instructional videos or community forums.
- Subscription Services: Customise packaging for subscription boxes, offering a consistent and exciting unboxing experience for subscribers.
- Community Building: Utilise packaging to communicate your brand's involvement in social causes or community initiatives, resonating with socially conscious consumers.
- Reusable Packaging: Design reusable packaging, encouraging customers to find alternative uses for the containers or boxes.
Each of these benefits contributes to a comprehensive strategy aimed at enhancing customer experience, brand recognition, and loyalty. There’s a compelling case for investing in branded boxes for any business, no matter how small. At Boxable with our low MOQ of just one box, you can dip your toe in the water and see how it goes before chucking a large chunk of your working capital into it.
What are you waiting for, order your free single box now.